You can view my resume here, or you can download it in PDF.
objective
To manage and improve the online presence – including website look-and-feel, customer-facing graphics, advertising campaigns, social media marketing and SEO/optimisation – of local or international organisations.
skills
| software | Adobe Creative Suite (Acrobat, Dreamweaver, Flash, Illustrator, InDesign, Photoshop) |
| coding | HTML, XHTML, XML, CSS, JavaScript, PHP |
| marketing | SEO, Social Media Management (Facebook, Twitter, LinkedIn), email newsletter design and deployment, directory submissions |
| webmastering | Google Webmaster Tools (including Analytics, AdWords, AdSense, Sitemaps, Local), domain/hosting registration and management, backups, website server transfers, ad campaign management, information architecture, email management |
accomplishments
SEO and social media campaign brought success for Smokin’ Bones BBQ Catering Summer 2010
Turned around the business from losing money to breaking even in summer 2010 through the optimisation of Smokin’ Bones BBQ Catering for Google results, management of keywords and Google Adwords campaigns, as well as directory submissions and other online ad campaigns.
Interactive Module Development for General Electric GE Day Fall 2005, Fall 2006
Developed interactions in stand-alone kiosk presentation for General Electric’s annual GE Day Canada.
Magazine Contributor for Verso Magazine Spring 2004
Futura Brochure accepted for printing in York University’s Verso Magazine.
Finalist in the Graphic Goo Designs at Random Web Design Contest Fall 2003
Website design won finalist standing.
professional experience
envy creative: Principal Designer / Project Manager April 2000 to present
Oversee the design, development and management of websites for small to medium-sized businesses and corporate clients based on Content Management Systems such as WordPress and MODx. Management of contractors brought in when necessary for project completion. Graphic design of other print marketing materials for various clients, such as annual reports, branding design and flyer design. Clients include General Electric, Brinks Canada Inc., VAST Interiors, Ontario AIDs Network, the Just Good Taste Inc. group of companies, Inovita Inc., Taking Action for Youth at York University, VIVA Next and Lucy Izon of CanadaCool.com.
Gap Adventures: Web Designer April 2010 to April 2011 (one-year mat leave contract)
Working individually and with the web team to design and redesign an iPhone application interface, Gap Adventures branded website interfaces and graphic elements for existing Gap Adventures branded websites under the four brands: Gap Adventures, YOLO, Air Canada Vacations and Discovery Adventures. Assisted in the design and development of microsite within Gap Adventures branding for the M/S Expedition. Laid out wireframes and developed designs and styleguides based upon those wireframes for Gap Adventures’ website for agents selling trips (Sherpa), and the Gap Adventures website online booking process.
Booknet Canada: Bibliographic Data Manager October 2005 to March 2008
Managed BNC BookMonitor, co-chaired the Bibliographic Committee and oversaw certification of publishers and distributors to a standard by testing their Excel and ONIX XML files. Liaised with publishers and book retailers to develop the Canadian Bibliographic Standard. Redesigned documents to fit with BNC brand. Updated and managed content and content management system on BookNetCanada.com.
Arts Technology Services (ATS), York University: Student Technology Assistant May 2004 to April 2005
Developed and maintained faculty and department websites. Assisted in development of online learning modules and in use of web-based teaching programs using Macromedia Robodemo.
Centre for Vision Research, York University: Graphic and Web Designer Sept. 2003 to May 2004
Designed poster for international use promoting the Vision Research program. Designed head of program’s website and laboratory website. Digitized printed matter for courses by scanning in articles and saving them as PDFs.
Kodak Canada Inc: Web Design Intern May to Sept. 2003
Gathered and wrote content for the Guide to Better Pictures, designed fitting graphic elements, and updated previous Kodak website to new version.
Communication Studies, York University: Web Designer Sept. 2002 to May 2003
Updated website content and tutored permanent staff in Adobe Photoshop, HTML and CSS. Designed and maintained website. Provided administrative support in editing content for yearly course calendar and directing student inquiries to appropriate avenues.
education
Bachelor of Design, Honours at York University. Date of Completion May 2005
Specialized with Professional Certificate in Digital Design.